Privacy Policy

This Privacy Policy describes how personal data of users visiting this website is collected, used and protected, in accordance with Regulation (EU) 2016/679 (GDPR).

Data Controller

The Data Controller is:
ITALY TRAVEL SPECIALIST Srl
Via Galvani 2, 50131 Firenze (FI), Italy
P.IVA: 06572740485
Email: info@italytravelspecialist.it
Phone: +39 3661881266

Types of Data Collected

This website may collect the following personal data:

  • Personal identification data (name, surname)
  • Contact details (email address, phone number)
  • Billing and payment data
  • Booking and travel information
  • Technical and navigation data (IP address, browser, device, cookies)

Purpose of Data Processing

  • To respond to user inquiries
  • To manage bookings and travel services
  • To process payments
  • To fulfill legal and administrative obligations
  • To improve website performance and user experience
  • To perform statistical analysis
  • For marketing and remarketing activities (where consent is given)

Legal Basis

  • Execution of a contract or pre-contractual measures
  • User consent
  • Legal obligations
  • Legitimate interest of the Data Controller

Data Processing Methods

Data is processed using electronic and/or manual tools, with appropriate security measures to prevent unauthorized access, disclosure, modification or destruction.

Data Retention

Data is retained for the time necessary to fulfill the purposes for which it was collected and in accordance with legal obligations.

Data Sharing

Personal data may be shared with:

  • Travel service providers (hotels, transport companies, guides)
  • Payment service providers
  • IT and hosting service providers
  • Marketing and analytics platforms
  • Public authorities where required by law

Third-Party Services

Google Analytics

This website uses Google Analytics, a web analysis service provided by Google LLC. Data collected may include browsing behavior, IP address (anonymized where applicable), and device information. Data may be transferred outside the EU in accordance with applicable regulations.

Meta (Facebook & Instagram)

This website may use Meta Pixel and related tools for tracking and remarketing purposes. These tools allow us to measure the effectiveness of advertising campaigns and show relevant ads to users.

Stripe

Payments may be processed via Stripe. Stripe collects payment data necessary to complete transactions and acts as an independent data controller.

Nexi

Payments may also be processed through Nexi payment services. Nexi handles payment data securely and independently.

WooCommerce Booking System

This website uses WooCommerce and related booking systems to manage reservations. Data entered during the booking process is used to provide the requested services and manage orders.

Data Transfer Outside EU

Some third-party services may transfer data outside the European Economic Area. Such transfers are carried out in compliance with GDPR safeguards.

User Rights

Users have the right to:

  • Access their personal data
  • Request rectification or deletion
  • Restrict or object to processing
  • Request data portability
  • Withdraw consent at any time
  • Lodge a complaint with a supervisory authority

Contact

For any request regarding personal data:
info@italytravelspecialist.it

Cookie Policy

This website uses cookies to ensure proper functioning and improve user experience.

What are Cookies

Cookies are small text files stored on the user’s device when visiting a website.

Types of Cookies Used

Technical Cookies

Necessary for the functioning of the website (e.g. session management, booking system, WooCommerce cart).

Analytical Cookies

Used to collect statistical data (e.g. Google Analytics), possibly in anonymized form.

Marketing and Profiling Cookies

Used for advertising and remarketing purposes (e.g. Meta Pixel).

Third-Party Cookies

Installed by external services such as payment gateways (Stripe, Nexi) and analytics platforms.

Cookie Management

Users can manage cookie preferences via the cookie banner or browser settings.

Consent

The use of non-technical cookies requires user consent, which can be given or withdrawn at any time.

Updates

This policy may be updated periodically. Users are encouraged to review it regularly.